Self Taught SEO
"Learn Everything SEO"
by Ant Onaf

Self Taught SEO Newsletter is 100% Free and Unique.  The author, Ant Onaf, a seasoned and experienced SEO professional is in the process of writing his very first book which pertains to search engine optimization.  As he writes his book he will publish each chapter in his newsletter.  So, you get the book for free as he writes it!  Below are the topics which will be covered in the book, the newsletter will publish pages in no particular order.  Once he has completed the book he will give his newsletter subscribers the option to purchase the hard copy at a discount price, so make sure you subscribe to learn everything SEO and get the discount.  Sign up to join the newsletter and get information on the topics below.  You'll learn SEO in no time.  This book has something for novice and expert SEO professionals.  Learn everything SEO!

What Will Be in the Book? (see below)

INTRODUCTION
• What is SEO?
• What you will learn?
• What you will need?
• SEO Reality Check

CHAPTER 1 | The Beginners Guide
• Understanding SEO (search engine optimization)
• SEO engineering
• Importance of a domain name
• SEO from day one
• White Hat SEO
• Gray Hat SEO
• Black Hat SEO
• SEO myths
• Webmaster Guidelines

CHAPTER 2 | Web Tracking & Web Log Analysis
• Importance of web tracking & web log analysis
• Google analytics inside & out
• Third-party web tracking & analysis software
• Data mining
• SEO Journal
• Tracking data vs. actual success

CHAPTER 3 | Keyword Targeting
• Keyword research & analysis
• Keyword popularity
• Keyword density
• Non-popular keywords
• Misspelled keywords
• Long tail keywords
• Pay per click vs. organic keywords
• Keyword research tools
• Keywords are for humans not search engines

CHAPTER 4 | On-Page Search Engine Optimization
• Hardware & software
• Page loading
• Programming languages
• Friendly url's
• Navigation & human interaction
• Coding & design standards
• Meta tags
• Page content
• Internal link architecture
• Images & alternate text
• Redirects
• Robots & spiders (crawlers)
• Page Errors
• Sitemaps
• Advertisements & monetization zones

CHAPTER 5 | Content is King
• Why is content king?
• Keyword targeted content
• Keyword rich content
• Writing for search engines
• Wordsmith
• Article writing
• Press release writing
• Syndication & distribution
• RSS Feeds & XML
• Blogging
• Duplicate content

CHAPTER 6 | Local Search Marketing
• Local search listings
• Yellow pages
• Business directories
• Classified advertising
• Generating reviews

CHAPTER 7 | Paid Search Marketing & Contextual Advertising
• Pay Per Click
• Google Adwords
• Yahoo! Search Marketing
• MSN AdCenter
• Third-party search marketing
• Landing page optimization
• Powerful ad copy

CHAPTER 8 | Link Building
• Anchor text
• Natural (organic) links
• Artificial links
• Strategic inks
• Directory links
• Link farms
• One-way links
• Reciprocal links
• Three-way links
• Power linking
• Free links
• Paid links
• Internal links
• Nofollow links (link condoms)
• Black links
• Deep linking
• Blog comments
• Signature links
• Member profile links
• Link baiting

CHAPTER 9 | Networking & Social Media
• Blogging software
• Blog marketing
• Social networking
• Social media marketing
• Buzz marketing

CHAPTER 10 | Traffic Generation
• Pop-Ups & pop-unders
• Hits generators
• Paid to surf advertising
• Blog reviews
• Traffic Exchanges

CHAPTER 11 | Internet Marketing (non-SEO)
• Email marketing
• Graphical and banner advertising
• Affiliate marketing
• Viral marketing

CHAPTER 12 | Traditional Marketing
• Word of mouth referrals
• Print media
• Television advertising
• Radio broadcasting
• SEO seminars, conferences, etc.
• Local traditional marketing & Chamber of Commerce
• Upselling

CHAPTER 13 | Monetization & Profits
• Ad zones & positioning
• Affiliate ad publishing
• Pay per click ad publishing
• Graphical ad publishing
• Pop ad publishing
• Pay per blog post
• Text link ad publishing
• Content & media publishing
• Acquisitions & Internet property selling

OUTRO
• Best practices & SEO strategies
• Always be an apprentice
• How to respect other SEO's
• How to get respect from other SEO's
• SEO do's & don'ts
• SEO as a business
• Finding SEO clients

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