Have you ever felt like your website might be outdated? It might not have the pizzazz it needs to grab user attention? Could it be you reached the dog years of Internet web maturity?
It’s said that for every 1 human year a dog ages 7 years. This mean if a dog is 10 years old then in human years they are actually 70 years old. I would say the Internet is at least two times years ahead, so a one year old website is outdated by 2 years in terms of web maturity if no major design changes exist. A 2 year old website is outdated by 4 years, a 4 year old website is outdated by 8 years, and a 8 year website with no design changes is outdated by 16 years. You know those outdated websites you maintain, either you don’t have the time, money, energy, knowledge, or control to make the changes to update the website, but they do get traffic however you know it can be much better if the design complimented the content.
It’s okay to have a 1 year website (or 2 year outdated website in Internet Years). It’s even okay to have a 2 year website (or 4 year outdated website in Internet Years), but anything beyond is threatening of becoming a dying breed and harming your website youthfulness. So every 2-4 human years you should consider changing your website design.
Now that was Internet Years, but there is also Internet Marketing Years or better defined as SEO Years. These actually have a shorter lifespan of 6 months in human years and 1.5 years in SEO Years.  So every 0.5 human years you should consider updating your SEO strategy. This doesn’t mean you should neglect the daily SEO task, such as content creation, link building, etc. But instead every 6 months you should switch up your overall SEO strategy — try changing your target audience, marketing plan, advertising resources, keyword targets, etc. Create an impactual existence on the web!
The web matures at a greater pace than human life so you have to stay with the times. You may be operating an out of date website and don’t even realize it. Considering the creative reach on the web, crowdsourcing, and the overpour of different cultures, geographical locations, languages, social networks, instant communications, and available web pages the Internet ages quite rapidly.
Nurturing your website and keeping it mature will enlist youthful bliss for your website.
