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Learn Everything About SEO

 

A Scribble About the Author

Ant Onaf photoAnt Onaf is a self-made and self-taught SEO.  He started his career as an Information Technology consultant in 1998, where he grew his passion for technology which lead into a passion for the Internet and then Internet marketing.  He has been influential in the SEO community for a number of years.  He began experimenting with SEO in 2002, he did not start professionally providing SEO services to the public until 2008.  Before then his SEO skills was only used in-house, he would buy and sell websites, basically purchase underprivileged websites below market value, fix them up, perform SEO tasks to make the websites appealing to search engines, and increase the websites overall search performance then sell the newly optimized websites above market value for profit, with the results from his SEO being his leading selling points.  Similar to the coined term flipping houses, but instead flipping websites.  In his years of professional experience he has had many successes and failures -- with each step he has learned something new which helps him understand SEO as a whole.  When asked what makes you a valued SEO, Ant Onaf says "I am always a student first and expert second.  By not allowing my pride to take over, I am able to still learn from others and ask questions when I don't understand the simplest of things.  This is what I think makes me succeed and makes me a valued SEO."

 

About the Book "Self Taught SEO"

Self Taught SEO is an instructional and self help SEO reference guide and online SEO book.  After reading through this book you will have the knowledge and understanding to successfully market any website for top search engine ranking.  Additionally, you will have the skills to enter the SEO business and help others with ranking their websites for a monetary value.  The techniques provided in this site lean more toward white hat techniques, but also discusses a few black hat and gray hat techniques, but not recommended and is not intended as an exercise, as you should caution black hat and gray hat techniques can get a website banned from search engines and the website will not have any ranking or results in the search engines.  White hat techniques can sometimes be perceived as black or gray hat techniques but are less likely to result in banment of your websites.  The key to white hat techniques is to remember, less is more! 

This site does not provide you with any get rich quick schemes or overnight success approaches, each facet of this site requires applied effort and dedicated time on your part.  In some cases it will take months to see results while in other cases it will take weeks (maybe even days).  With that said, it is possible it could take years to see results.  It completely depends on your website, your effort, your time, your business model, your industry, your competition, your level of execution, and your niche.  The lessons within this site can be applied to virtually any website.  I have tried my best to write this online SEO book with easy to follow wordsmithing.  Novice users as well as advance marketers can benefit from the lessons within this site.  There is learning for everyone.

The assumption is made that you have basic internet experience and you are abreast with the most popular internet marketing techniques and terms.  If you have never heard of Google, then this site probably is not for you.  If you have never heard of Google Adwords or Google Adsense, then you probably will get bored, but maybe you're a beginner, in that case continue reading and learn more about Google Adwords and Google Adsense

The chapters are organized in order of sequence, meaning if you follow this guide from beginning to end (in sequence) then you will have a complete SEO campaign experience and upward marketing plan.

Self Taught SEO is filled with the following chapters:

 

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 | The Beginners Guide

CHAPTER 2 | Web Tracking & Web Log Analysis

CHAPTER 3 | Keyword Targeting

  • Keyword research & analysis
  • Keyword popularity
  • Keyword density
  • Non-popular keywords
  • Misspelled keywords
  • Long tail keywords
  • Pay per click vs. organic keywords
  • Keyword research tools
  • Keywords are for humans not search engines

CHAPTER 4 | On-Page Search Engine Optimization

  • Hardware & software
  • Page loading
  • Programming languages
  • Friendly url's
  • Navigation & human interaction
  • Coding & design standards
  • Meta tags
  • Page content
  • Internal link architecture
  • Images & alternate text
  • Redirects
  • Robots & spiders (crawlers)
  • Page Errors
  • Sitemaps
  • Advertisements & monetization zones

CHAPTER 5 | Content is King

  • Why is content king?
  • Keyword targeted content
  • Keyword rich content
  • Writing for search engines
  • Wordsmith
  • Article writing
  • Press release writing
  • Syndication & distribution
  • RSS Feeds & XML
  • Blogging
  • Duplicate content

CHAPTER 6| Local Search Marketing

  • Local search listings
  • Yellow pages
  • Business directories
  • Classified advertising
  • Generating reviews

CHAPTER 7 | Paid Search Marketing & Contextual Advertising

  • Pay Per Click
  • Google Adwords
  • Yahoo! Search Marketing
  • MSN AdCenter
  • Third-party search marketing
  • Landing page optimization
  • Powerful ad copy

CHAPTER 8 | Link Building

  • Anchor text
  • Natural (organic) links
  • Artificial links
  • Strategic inks
  • Directory links
  • Link farms
  • One-way links
  • Reciprocal links
  • Three-way links
  • Power linking
  • Free links
  • Paid links
  • Black links
  • Deep linking
  • Blog comments
  • Signature links
  • Member profile links
  • Link baiting

CHAPTER 9 | Networking & Social Media

  • Blogging software
  • Blog marketing
  • Social networking
  • Social media marketing
  • Buzz marketing

CHAPTER 10 | Traffic Generation

  • Pop-Ups & pop-unders
  • Hits generators
  • Paid to surf advertising
  • Blog reviews
  • Traffic Exchanges

CHAPTER 11 | Internet Marketing (non-SEO)

  • Email marketing
  • Graphical and banner advertising
  • Affiliate marketing
  • Viral marketing

CHAPTER 12 | Traditional Marketing

  • Word of mouth referrals
  • Print media
  • Television advertising
  • Radio broadcasting
  • SEO seminars, conferences, etc.
  • Local traditional marketing & Chamber of Commerce
  • Upselling

CHAPTER 13 | Monetization & Profits

  • Ad zones & positioning
  • Affiliate ad publishing
  • Pay per click ad publishing
  • Graphical ad publishing
  • Pop ad publishing
  • Pay per blog post
  • Text link ad publishing
  • Content & media publishing
  • Acquisitions & Internet property selling

OUTRO

  • Best practices & SEO strategies
  • Always be an apprentice
  • How to respect other SEO's
  • How to get respect from other SEO's
  • SEO do's & don'ts
  • SEO as a business
  • Finding SEO clients

Glossary

Appendix A | SEO Resources

Appendix B | SEO Services

Appendix C | SEO Tools

 

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 | The Beginners Guide

CHAPTER 2 | Web Tracking & Web Log Analysis

CHAPTER 3 | Keyword Targeting

  • Keyword research & analysis
  • Keyword popularity
  • Keyword density
  • Non-popular keywords
  • Misspelled keywords
  • Long tail keywords
  • Pay per click vs. organic keywords
  • Keyword research tools
  • Keywords are for humans not search engines

CHAPTER 4 | On-Page Search Engine Optimization

  • Hardware & software
  • Page loading
  • Programming languages
  • Friendly url's
  • Navigation & human interaction
  • Coding & design standards
  • Meta tags
  • Page content
  • Internal link architecture
  • Images & alternate text
  • Redirects
  • Robots & spiders (crawlers)
  • Page Errors
  • Sitemaps
  • Advertisements & monetization zones

CHAPTER 5 | Content is King

  • Why is content king?
  • Keyword targeted content
  • Keyword rich content
  • Writing for search engines
  • Wordsmith
  • Article writing
  • Press release writing
  • Syndication & distribution
  • RSS Feeds & XML
  • Blogging
  • Duplicate content

CHAPTER 6| Local Search Marketing

  • Local search listings
  • Yellow pages
  • Business directories
  • Classified advertising
  • Generating reviews

CHAPTER 7 | Paid Search Marketing & Contextual Advertising

  • Pay Per Click
  • Google Adwords
  • Yahoo! Search Marketing
  • MSN AdCenter
  • Third-party search marketing
  • Landing page optimization
  • Powerful ad copy

CHAPTER 8 | Link Building

  • Anchor text
  • Natural (organic) links
  • Artificial links
  • Strategic inks
  • Directory links
  • Link farms
  • One-way links
  • Reciprocal links
  • Three-way links
  • Power linking
  • Free links
  • Paid links
  • Black links
  • Deep linking
  • Blog comments
  • Signature links
  • Member profile links
  • Link baiting

CHAPTER 9 | Networking & Social Media

  • Blogging software
  • Blog marketing
  • Social networking
  • Social media marketing
  • Buzz marketing

CHAPTER 10 | Traffic Generation

  • Pop-Ups & pop-unders
  • Hits generators
  • Paid to surf advertising
  • Blog reviews
  • Traffic Exchanges

CHAPTER 11 | Internet Marketing (non-SEO)

  • Email marketing
  • Graphical and banner advertising
  • Affiliate marketing
  • Viral marketing

CHAPTER 12 | Traditional Marketing

  • Word of mouth referrals
  • Print media
  • Television advertising
  • Radio broadcasting
  • SEO seminars, conferences, etc.
  • Local traditional marketing & Chamber of Commerce
  • Upselling

CHAPTER 13 | Monetization & Profits

  • Ad zones & positioning
  • Affiliate ad publishing
  • Pay per click ad publishing
  • Graphical ad publishing
  • Pop ad publishing
  • Pay per blog post
  • Text link ad publishing
  • Content & media publishing
  • Acquisitions & Internet property selling

OUTRO

  • Best practices & SEO strategies
  • Always be an apprentice
  • How to respect other SEO's
  • How to get respect from other SEO's
  • SEO do's & don'ts
  • SEO as a business
  • Finding SEO clients

Glossary

Appendix A | SEO Resources

Appendix B | SEO Services

Appendix C | SEO Tools

 
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