Chapter 1 | SEO Beginners Guide
Everyone must start
somewhere, why not at the beginning! If you are a beginner
to search engine optimization then this is the best place for
you to start. If you are a expert or veteran then you will
probably not learn anything new or exciting in this chapter, but
it is a good refresher course.
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1 | The Beginners Guide
CHAPTER 2 | Web
Tracking & Web Log Analysis
CHAPTER 3 | Keyword
Targeting
Keyword research &
analysis
Keyword popularity
Keyword density
Non-popular keywords
Misspelled keywords
Long tail keywords
Pay per click vs.
organic keywords
Keyword research tools
Keywords are for
humans not search engines
CHAPTER 4 | On-Page
Search Engine
Optimization
Hardware & software
Page loading
Programming languages
Friendly url's
Navigation & human
interaction
Coding & design standards
Meta tags
Page content
Internal link
architecture
Images & alternate
text
Redirects
Robots & spiders
(crawlers)
Page Errors
Sitemaps
Advertisements &
monetization zones
CHAPTER 5 | Content is
King
Why is content king?
Keyword targeted content
Keyword rich content
Writing for search
engines
Wordsmith
Article writing
Press release writing
Syndication &
distribution
RSS Feeds & XML
Blogging
Duplicate content
CHAPTER 6| Local
Search Marketing
Local
search listings
Yellow pages
Business directories
Classified advertising
Generating reviews
CHAPTER 7 | Paid Search
Marketing & Contextual Advertising
Pay Per Click
Google Adwords
Yahoo! Search
Marketing
MSN AdCenter
Third-party search marketing
Landing page
optimization
Powerful ad
copy
CHAPTER 8 | Link Building
Anchor text
Natural (organic) links
Artificial links
Strategic inks
Directory links
Link farms
One-way links
Reciprocal links
Three-way links
Power linking
Free links
Paid links
Black links
Deep linking
Blog comments
Signature links
Member profile links
Link baiting
CHAPTER 9 | Networking &
Social Media
Blogging software
Blog marketing
Social networking
Social media
marketing
Buzz marketing
CHAPTER 10 | Traffic
Generation
Pop-Ups & pop-unders
Hits generators
Paid to surf
advertising
Blog reviews
Traffic Exchanges
CHAPTER 11 | Internet
Marketing (non-SEO)
Email marketing
Graphical and banner
advertising
Affiliate marketing
Viral marketing
CHAPTER 12 |
Traditional Marketing
Word of mouth referrals
Print media
Television advertising
Radio broadcasting
SEO seminars,
conferences, etc.
Local traditional
marketing & Chamber of
Commerce
Upselling
CHAPTER 13 |
Monetization & Profits
Ad zones &
positioning
Affiliate ad
publishing
Pay per click ad
publishing
Graphical ad
publishing
Pop ad publishing
Pay per blog post
Text link ad
publishing
Content & media publishing
Acquisitions &
Internet property selling
OUTRO
Best practices & SEO
strategies
Always be an
apprentice
How to respect other
SEO's
How to get respect
from other SEO's
SEO do's & don'ts
SEO as a business
Finding SEO clients
Glossary
Appendix A | SEO
Resources
Appendix B | SEO
Services
Appendix C | SEO Tools
