Table of Contents

This is the place to start.  Here you will find the contents of this online SEO guide:

• What Is SEO?
• What You Will Learn?
• What You Will Need?

TABLE OF CONTENTS

INTRODUCTION

• What is SEO?
• What you will learn?
• What you will need?

CHAPTER 1 | The Beginners Guide

• Understanding SEO (search engine optimization)
• SEO engineering
• Importance of a domain name
• SEO from day one
• White Hat SEO
• Gray Hat SEO
• Black Hat SEO
• SEO myths
• Webmaster Guidelines

CHAPTER 2 | Web Tracking & Web Log Analysis

• Importance of web tracking & web log analysis
• Google analytics inside & out
• Third-party web tracking & analysis software
• Data mining
• SEO Journal
• Tracking data vs. actual success

CHAPTER 3 | Keyword Targeting

• Keyword research & analysis
• Keyword popularity
• Keyword density
• Non-popular keywords
• Misspelled keywords
• Long tail keywords
• Pay per click vs. organic keywords
• Keyword research tools
• Keywords are for humans not search engines

CHAPTER 4 | SEO Web Hosting

• Domain names
• Unique Class-C IP addresses
• Shared web hosting
• Virtual web hosting
• Dedicated web hosting
• Microsoft Internet Information Server (IIS)
• Apache web server
• Programming languages

CHAPTER 5 | On-Page Search Engine Optimization

• Page loading
• Friendly url's
• Navigation & human interaction
• Coding & design standards
• Meta tags
• Page content
• Internal link architecture
• Images & alternate text
• Redirects
• Robots & spiders (crawlers)
• Page Errors
• Sitemaps
• Advertisements & monetization zones

CHAPTER 6 | Content is King

• Why is content king?
• Keyword targeted content
• Keyword rich content
• Writing for search engines
• Wordsmith
• Article writing
• Press release writing
• Syndication & distribution
• RSS Feeds & XML
• Blogging
• Duplicate content

CHAPTER 7| Local Search Marketing

• Local search listings
• Yellow pages
• Business directories
• Classified advertising
• Generating reviews

CHAPTER 8 | Paid Search Marketing & Contextual Advertising

• Pay Per Click
• Google Adwords
• Yahoo! Search Marketing
• MSN AdCenter
• Landing page optimization
• Powerful ad copy

CHAPTER 9 | Link Building

• Anchor text
• Natural (organic) links
• Artificial links
• Strategic inks
• Directory links
• Link farms
• One-way links
• Reciprocal links
• Three-way & Multi-way links
• Power linking
• Free links
• Paid links
• White links
• Grey links
• Black links
• Deep linking
• Single page links
• Sitewide links
• Blog comments
• Signature links
• Member profile links
• Link baiting

CHAPTER 10 | Networking & Social Media

• Blogging software
• Blog marketing
• Social networking
• Social media marketing
• Buzz marketing

CHAPTER 11 | Traffic Generation

• Pop-Ups & pop-unders
• Hits generators
• Paid to surf advertising
• Blog reviews
• Traffic Exchanges

CHAPTER 12 | Internet Marketing (non-SEO)

• Email marketing
• Graphical and banner advertising
• Affiliate marketing
• Viral marketing

CHAPTER 13 | Traditional Marketing

• Word of mouth referrals
• Print advertising
• Broadcast media advertising
• SEO seminars, conferences, etc.
• Local traditional marketing & Chamber of Commerce
• Upselling

CHAPTER 14 | Monetization & Profits

• Ad zones & positioning
• Affiliate ad publishing
• Pay per click ad publishing
• Graphical ad publishing
• Pop ad publishing
• Pay per blog post
• Text link ad publishing
• Acquisitions & Internet property selling

OUTRO

• Best practices & SEO strategies
• Always be an apprentice
• How to respect other SEO's
• How to get respect from other SEO's
• SEO do's & don'ts
• SEO as a business
• Finding SEO clients

Glossary

Appendix A | SEO Resources

Appendix B | SEO Services

Appendix C | SEO Tools